Automated Catalog Ads Powered by Google Sheets

Manage all your Facebook & Google product ads through a single Google Sheet. Update text, images, and filters in one place – changes sync automatically to all platforms and languages within minutes.

Centralized Control

Edit all product data in one Google Sheet instead of multiple platforms

Multi-Language Sync

Update translations in Sheets and deploy across all language catalogs

Real-Time Updates

Changes propagate to live ads within 15 minutes automatically

Team Collaboration

Multiple users can edit with approval workflows and version history

E-commerce businesses face intense competition and the challenge of reaching potential customers with highly relevant product offerings. Generic advertising campaigns often yield low returns, while manually creating ads for every product is unsustainable for large inventories. Our Google Sheets-powered solution eliminates these pain points by letting you manage all product ads from a single interface.

This system connects your Google Sheet directly to both Facebook Catalog Manager and Google Merchant Center. When you update product titles, descriptions, prices or images in the Sheet, the changes automatically sync to both advertising platforms within minutes. The Sheet includes built-in validation to ensure all data meets platform requirements, and maintains a complete version history of all changes.

Who Benefits Most From Sheet-Powered Catalog Ads

This solution is ideal for teams that need to manage product catalogs efficiently:

  • E-commerce Managers: Who need to update hundreds of products quickly without technical help
  • International Brands: That maintain catalogs in multiple languages and need consistent updates
  • Marketing Teams: That collaborate on product listings with approval workflows
  • Seasonal Businesses: That require frequent price and promotion updates across all platforms

See our Sheet template in action: Request demo access

How Our Sheet-Powered System Works

The technical implementation provides seamless synchronization:

  • Pre-Formatted Google Sheet Template: With columns mapped to all required Facebook and Google fields
  • Automated Data Validation: Real-time checks for image specs, character limits, and required fields
  • Bidirectional Sync: Changes in Sheets update platforms, and platform changes can sync back to Sheets
  • Change-Based Processing: Only modified rows are synced to minimize processing time
  • Version Control: Full edit history with rollback capabilities

Want to try editing our sample sheet? Get temporary edit access

Technical Implementation Details

Our Google Sheets integration connects to advertising platforms through these components:

1. Google Apps Script Backend

Custom scripts that handle the synchronization logic, including:

  • Data transformation between Sheet format and platform requirements
  • Change detection and incremental updates
  • Error handling and notification system

2. Platform API Connections

Secure integrations with:

  • Facebook Marketing API for catalog updates
  • Google Content API for Merchant Center
  • Optional Microsoft Advertising API for additional platforms

3. Data Validation Layer

Ensures all data meets platform specs before sync:

  • Automatic image URL validation and CDN upload
  • Character limit enforcement for titles/descriptions
  • Price formatting and currency conversion

4. Monitoring and Alerts

Real-time monitoring of:

  • Sync status and completion
  • Data quality issues
  • API rate limits and quotas

Need technical specifications? Download our integration docs

Practical Applications

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Implementation Process

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Frequently Asked Questions

Q: How often does the Sheet sync with ad platforms?

A: Automatic sync runs every 15 minutes, with manual refresh options available. Urgent changes can be force-synced immediately.

Q: What happens if the Sheet contains errors?

A: The system highlights problematic cells and prevents sync until errors are resolved. You’ll receive specific error messages with correction instructions.

Q: Can we use our existing Google Sheet?

A: We can adapt most existing Sheets, but recommend starting with our pre-formatted template for best results.

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